Choo Hon Keong

Choo Hon Keong is Region Head of JPAC (Japan, Pacific, Asia, China) since July 2020.

Choo brings with him a wealth of experience in the medical device, fast moving consumer goods and consumer healthcare industry.   

He was previously Vice President and Regional Head of P&G’s Consumer Health Asia Business, a position he also held with Merck Consumer Health prior to their divestment of that division to P&G in 2018. In both roles, Choo was responsible for the growth and profitability of the business in Asia.

Prior to his tenure at Merck and P&G, Choo was six years at CIBA Vision, a Novartis Company, as President of their Asia Pacific and Emerging Growth Markets. Before CIBA Vision, he worked some 16 years with Gillette in increasingly senior regional roles culminating in his position as Vice President and ASEAN Regional General Manager.

Fluent in Malay, English and Mandarin, Choo is a graduate of the National University of Malaysia and holds several senior executive program qualifications including from Harvard Business School, INSEAD and the China European Centre for Executive Development.