Leading Acne Brand Launches First-Ever Retinoid Education Week
Campaign Conveys How Acne-Fighting Retinoids Work to Effectively Treat this Common Skin Condition
Fort Worth, TX (March 5, 2018) – Differin ® , one of the leading acne franchises within Nestlé Skin Health, announced today the launch of Retinoid Education Week. This week-long mission will aim to educate the more than 50 million Americans with acne about how retinoids have revolutionized the way people treat 1 their condition.
“Retinoids – one of the most effective ingredients available to treat acne – were only available to consumers by prescription until last year, and are now widely available over-the-counter,” says June Risser, Vice President and General Manager, Consumer Business at Nestlé Skin Health. “As a new brand in the over-the-counter acne aisle, we took on the challenge and responsibility of communicating this new way to treat. By initiating Retinoid Education Week, we hope to provide consumers with the tools and resources they need to better understand this innovative acne-fighting ingredient, including what to expect during treatment and the ideal regimen to take care of their skin.”
While new to the over-the-counter acne category, prescription topical retinoids have been used to treat acne for more than 45 years, and according to the American Academy of Dermatology’s (AAD) therapeutic treatment guidelines, they are recommended as first-line therapy for mild and moderate acne.
Unlike other over-the-counter acne treatments available, retinoids provide a different way to treat acne, helping clear breakouts where they start (deep in the pores) and prevent new acne from forming, ultimately restoring skin’s texture and tone. Differin Gel contains adapalene, the only FDA-approved, acne-fighting retinoid available without a prescription and the latest ingredient in the OTC acne category in more than 30 years. Now, people with mild to moderate acne can finally achieve consistently clear skin they can count on.
“Retinoids are the absolute backbone of an effective acne regimen since they treat and prevent acne by declogging pores, normalizing skin-cell turnover, and acting as an anti-inflammatory agent,” says Differin consulting dermatologist, Dr. Melissa Kanchanapoomi Levin. “Whether you are using the product to treat blackheads, whiteheads, mild to moderate acne, or even occasional breakouts, a retinoid-containing topical treatment is my most common and reliable recommendation for patients. Now with the retinoid adapalene available over-the-counter, it’s even easier for my patients to get access to effective treatment.”
Retinoid Education Week kicked off on Sunday, March 4 with a robust marketing campaign inclusive of print and digital advertising, PR, social, and in-store support. Additionally, to help people start their journey to clear skin, Differin is offering a limited-time $3 coupon for download at coupons.com that will be valid on one Differin product during the promotional period.
To learn more about how retinoids have revolutionized the way to treat acne, visit https://www.differin.com/learn/adapalene.
About Differin ®
Differin ® , one of the leading acne franchises within Nestlé Skin Health, was the first brand to receive FDA approval to make the power of prescription-strength, acne-fighting retinoids available over-the-counter, marking the newest ingredient in the OTC acne category in more than 30 years. Differin® Gel contains adapalene, a safe and effective retinoid, which doctors have prescribed to more than 40 million people globally for more than 20 years.
With a commitment to providing effective acne solutions, the Differin portfolio also includes cleansers and moisturizers to support a healthy skincare routine.
For more information, please visit www.differin.com.
About Nestlé Skin Health
Nestlé Skin Health’s mission is to enhance quality of life by delivering science-based solutions for the health of skin, hair and nails. As one of the category’s leading companies, Nestlé Skin Health conducts groundbreaking product research to provide both the healthcare community and the consumer with an ongoing progression of innovative technologies and products to protect, serve and enhance skin health.
For more information, please visit www.nestleskinhealth.com.
Nestlé Skin Health
Lippe Taylor [email protected]