Face Up To Rosacea: Galderma launches new campaign to empower and equip rosacea patients to discuss the true burden of their disease with a dermatologist
New ‘Face up to rosacea’ campaign comprising online content and a downloadable, personalized patient appointment guide, equips patients living with the distressing skin disease to seek support from their dermatologist to help break the cycle of rosacea and aim for long-term treatment success
Lausanne, Switzerland – October 21, 2019 – Launched today, Galderma’s new Face up to rosacea campaign aims to encourage patients to open-up about the true burden of living with their condition to their dermatologist. A one-stop shop for online rosacea support, the campaign website – www.faceuptorosacea.com – enables patients who have been diagnosed with rosacea to create and download a personalized appointment guide, to help drive meaningful conversations with their dermatologist and strive for long-term treatment success.
Rosacea is a disease which is estimated to affect around 415 million people worldwide.1 It’s a visible condition often characterised by symptoms such as flushing, persistent erythema (redness), and inflammatory lesions. Research by Galderma in June 2018 revealed that approximately 82% of people surveyed felt their rosacea was not under control, and 1 in 5 people made substantial adjustments to their daily life because of their rosacea.2
“Great consultations always start when patients come with a list of signs, symptoms and triggers which bother them and what treatments they’ve tried before that have or haven’t worked. With this information, we can really customize their treatment plans to help them break the cycle of rosacea.” says Dr. Melinda Gooderham, Medical Director at the SKiN Centre for Dermatology in Ontario, Canada.
The Face up to rosacea website guides patients through a series of questions relating to their individual signs and symptoms, how their rosacea makes them feel and what treatments they have used in the past, before creating a personalized appointment guide for the user to take to their next consultation.
“Every one of our patients is unique and going through a different rosacea journey; the more we understand about each patient’s individual story, the more tailored a treatment plan we can create for them.” says Dr. Linda Stein-Gold, Division Head of Dermatology at the Henry Ford Health System in Michigan, USA.
Recognising the importance of transparency in an often limited consultation period, Face up to rosacea aims to give patients the confidence to speak openly about the visible and non-visible symptoms of their disease to help provide dermatologists with the full picture of the individual’s needs. “Galderma is committed to advancing rosacea patient care. By listening to the views of rosacea sufferers and healthcare professionals (HCPs) from around the World we identified an opportunity to support the patient-HCP dialogue in a really tangible way. The new patient appointment guide has the potential to truly revolutionize future rosacea appointments, leading to better outcomes.” says Kamel Chaouche MD PhD, Head of Global Medical Affairs, Prescription, Galderma.
Visit www.faceuptorosacea.com to find out more about the campaign and how it can benefit your patients.
1. National Rosacea Society 2018. New Study Finds 415 Million People May Suffer from Rosacea Worldwide. Available at: https://www.rosacea.org/press/2018/july/new-study-finds-415-million-people-may-suffer-from-rosacea-worldwide. Last accessed: October 2019.
2. Rosacea: Beyond the visible online report. Available at: http://hosted.bmj.com/rosaceabeyondthevisible. Last accessed: October 2019.
Rosacea is a common inflammatory skin disease that presents variable clinical characteristics, of which the most common are flushing, persistent erythema, and inflammatory lesions. It mainly affects the central areas of the face, such as the cheeks and nose. The disease can affect both adult men and women, usually after the age of 30. Additionally, symptoms such as stinging, burning and increased sensitivity of the skin are common. The eyes are often affected, and might present as red, dry or itchy.
Although the cause of the disease is still under debate, various trigger factors are known, including spicy foods, alcohol, emotional stress, sun/UV-exposure, hot baths and hot beverages. Demodex, generally harmless mites, can also be found in the skin in an elevated quantity in people with rosacea.
Rosacea may worsen over time if left untreated. People that suspect they suffer from rosacea should visit their dermatologist or healthcare provider for diagnosis and discuss what treatment is right for them. Because rosacea is a highly visible disease, it is known to cause embarrassment and anxiety in some patients, which in turn may cause frustration and have a negative impact on their social life.
About Face up to rosacea
Face up to rosacea is a global awareness campaign, launched in October 2019 by Galderma. The campaign aims to close the communication gap between people with rosacea and dermatologists. By encouraging meaningful conversations between the two parties, rosacea sufferers will become increasingly aware of the advancement of treatment options now available from their dermatologist to help them break free from the negative cycle of rosacea.
Galderma, the world's largest independent global dermatology company, was created in 1981 and is now present in over 100 countries with an extensive product portfolio to treat a range of dermatological conditions. The company partners with health care practitioners around the world to meet the skin health needs of people throughout their lifetime. Galderma is a leader in research and development of scientifically defined and medically proven innovative solutions for the skin.
Galderma media relations contact
Sébastien Cros - Head of Corporate Communications - [email protected]