Introducing Cetaphil® Restoraderm® Skin Restoring Body Wash and Skin Restoring Moisturizer Specially Formulated for the Management of Eczema and Atopic Dermatitis

Fort Worth, TX (September 14, 2010) – The Cetaphil® brand, the #1 dermatologist-recommended brand of cleansers and moisturizers today announced the launch of Cetaphil® Restoraderm® products, formulated specifically for the needs of eczema and atopic dermatitis skin.   Cetaphil® Restoraderm® Skin Restoring Body Wash and Skin Restoring Moisturizer soothes itching associated with skin affected by eczema and atopic dermatitis. Both products enhance the skin’s ability to restore hydration and help repair the epidermal barrier as part of a dermatologist-recommended daily routine for the management of eczema. 

Symptoms of eczema include severe itching, scratching, bleeding skin and sleep disturbance.  The most common form of eczema is atopic dermatitis, a disorder of the skin’s immune system that most often appears in infancy. Up to 85% of children are diagnosed with eczema before the age of 5.  The discomfort of eczema can be particularly distressing for children who are irritable, want to be held and experience pain while being bathed.  Their parents are also affected by the emotional demands these children may have. 

“Cetaphil Restoraderm Moisturizer and Body Wash have been awarded the National Eczema Association Seal of Acceptance,” says Julie Block, President & CEO of the National Eczema Association. “The Seal of Acceptance is awarded to products that have been created or intended for use by persons with eczema or severe sensitive skin conditions,” adds Block.

Click here to hear board-certified dermatologist Dr. Doris Day discuss the common skin condition eczema and skin care tips to help manage symptoms if you or someone you know is a sufferer.

People suffering with eczema and atopic dermatitis lack the production of natural moisturizing factors that serves as a barrier against viruses and bacteria and may have a deficiency in ceramides which hold skin cells together to form a healthy skin barrier. The lack of natural moisturizing factors and ceramides is what may exacerbate eczema and atopic dermatitis symptoms, leaving the skin dry, itchy and painful.

“As the leader in the dermatology category, Galderma is committed to advancing options for the management of eczema and atopic dermatitis and other skin conditions that can have a significant emotional and physical impact on sufferers,” says Francois Fournier, President of U.S. & Canadian operations of Galderma Laboratories.

Cetaphil® Restoraderm® skin care products work to help restore the skin’s natural ability to retain moisture utilizing exclusive Filaggrin Technology™.  The Skin Restoring Moisturizer is the only product on the market to contain a unique combination of filaggrin breakdown products and ceramides which help restore natural moisturizing factors in the skin and help rebuild a healthy skin barrier.  The Skin Restoring Body Wash contains the unique Miracare® technology which works to replenish moisture, restore filaggrin breakdown products and rebuild lipid bilayer during bathing.

Both products are intended to fit into the dermatologist-recommended daily management for eczema.  Patients are advised to take lukewarm baths using Cetaphil® Restoraderm® Skin Restoring Body Wash, followed by the application of a Cetaphil® Restoraderm® Skin Restoring Moisturizer to the still-damp skin to help retain and replenish the moisture.

Cetaphil® Restoraderm® products extend the Cetaphil® brand into disease-specific collections of products and builds upon a legacy of being the #1 recommended brand of cleansers and moisturizers by dermatologists.  Learn more about Cetaphil® products and join the Cetaphil Skin Care Club™ by visiting www.cetaphil.com.

About Galderma
Galderma, created in 1981 as a joint venture between Nestle and L'Oréal, is a fully-integrated specialty pharmaceutical company dedicated exclusively to the field of dermatology. The Company is committed to improving the health of skin with an extensive line of products across the world that treat a range of dermatological conditions with a research and development center in Sophia Antipolis, France, Galderma has one of the largest R&D facilities dedicated exclusively to dermatology. Leading worldwide dermatology brands include Differin®, MetroGel® 1%/Rozex®, Clobex®, Tri-Luma®, Loceryl®, Vectical®, Epiduo® Gel and Cetaphil®. For more information on Galderma, visit www.galdermaUSA.com.

About Cetaphil®
The family of Cetaphil® Cleansers and Moisturizers is a line of dermatologist-recommended skin care products specially formulated for all skin types and conditions. Cetaphil® products are developed to provide effective, gentle skin care and include: Cetaphil® Gentle Skin Cleanser, Cetaphil® Daily Facial Cleanser, Cetaphil® Gentle Cleansing Bar, Cetaphil® Antibacterial Gentle Cleansing Bar, Cetaphil® Moisturizing Lotion, Cetaphil® Moisturizing Cream, Cetaphil DailyAdvance Ultra Hydrating Lotion®, Cetaphil® Daily Facial Moisturizer SPF 15, Cetaphil® UVA/UVB Defense SPF 50, Cetaphil® Therapeutic Hand Cream. www.cetaphil.com.

Copyright© 2010 Galderma Laboratories, L.P. All trademarks are the property of their respective owners.
Galderma Laboratories, L.P. 14501 N. Freeway, Fort Worth, TX 76177 CETA-175 A, B; Printed in the USA 08/10

Contacts: Phoebe Malles/Andrea Fassacesia
Lippe Taylor
212.598.4400 x 103/125
Pmalles/Afassacesia@lippetaylor.com